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ABOUT ELITE PERFORMANCE FACTORY
Welcome to Elite Performance Factory, where precision care meets performance — whether supporting elite athletes or nurturing growing mothers.
Established in 2021, Elite Performance Factory has become a trusted name in professional recovery services, working at major sporting events across South Africa and beyond. With a strong focus on sport massage and athlete recovery, the practice supports high-performance individuals, particularly in the competitive cycling arena.
At the heart of the business is a single, highly skilled therapist who leads all in-practice sessions and services. For large-scale events, Elite Performance Factory brings together hand-selected teams of sports massage therapists, physiotherapists, and wellness professionals to meet the demands of elite teams and athletes.
While rooted in the world of sport, the practice has also expanded its care offering to include pregnancy massage and bodywork — a specialised, non-clinical service delivered in a calm, nurturing space. Designed to support women during pregnancy, labour preparation, and postpartum recovery, these treatments promote deep relaxation and real physical relief, without the formality of a medical setting or the luxury focus of a spa.
Based in Cape Town’s Tamboerskloof, Elite Performance Factory operates alongside chiropractors, acupuncturists, and biokineticists, offering a range of services including sport massage, lymph drainage, in-body scans, nutritional guidance, and dedicated pregnancy care.
Combining experience, professionalism, and compassion, Elite Performance Factory offers a unique blend of high-performance recovery and holistic support.
Precision care for every body.

MEET OUR TEAM
Our Founder& owner: lUSHANO Haigh-Smith
Welcome to the hub of Elite Performance Factory, where a passion for holistic athletic excellence meets years of professional expertise. As the founder and owner, Lushano Forssman brings a wealth of experience and qualifications to the forefront of the sports and wellness industry.
Lushano, a qualified sports massage practitioner, has honed the art of understanding and enhancing athletic performance through the power of therapeutic touch. Her expertise extends beyond the massage table, encompassing personal training, athletic coaching, and a profound understanding of nutrition. This multi-faceted skill set positions her as a trusted authority in the field of athlete care.
With a dynamic career, Lushano has actively participated in a variety of prestigious events, leaving an indelible mark on the global sports stage. Notable appearances include the Cape Epic, Swiss Epic, Tankwa Trek, Imbuko Big Five Mountain Bike Challenge, Desert Dash in Namibia, Karoo Burn, Migration Race in Kenya, Race Tours in Tanzania, Old Mutual Double Century, Under Armour 1 Mile Race, UCI World Cups in Brazil, Nove Mesto, and Albstadt, as well as the 2023 Cycling World Championships in Glasgow. Her diverse involvement also extends to events like the Cricket 6's, Two Oceans Marathon, and Rugby 7's.
In addition to her work with athletes, Lushano has broadened her scope to include care for women during all stages of pregnancy, recognising a clear need in the world of motherhood for thoughtful, hands-on body support. She offers pregnancy massage and bodywork in a setting that is non-clinical, non-spa, yet deeply relaxing — tailored to help women feel physically supported and emotionally held through pregnancy, labour preparation, and postpartum recovery.
Lushano brings a unique perspective to Elite Performance Factory, combining a deep understanding of the physical demands of various sports with a holistic approach to overall well-being. Her commitment to excellence is not only showcased through personal achievements but also through a genuine desire to empower others on their journey toward optimal health and performance.
At Elite Performance Factory, Lushano envisions a space where athletes and mothers alike can access a comprehensive suite of services designed to enhance performance, support recovery, and promote long-term balance. Whether you're pushing limits in competition or navigating the physical changes of motherhood, Elite Performance Factory is your trusted partner in the pursuit of personalised, precision care.